Objective

The goal of One Day is to promote the local vintage wedding attire boutique created by our client Olivia Jane Robin, and environmentally-friendly garment.

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Deliverables

Logos, icons, patterns;​

Tote bags, Illustration, clothes tags, wrapping paper.
 

Brief Rationale

I thought of the arches often used in weddings and the oval dresser mirrors often used in the Victorian era, when I was designing the branding system; Combining the two, all the icons including the logo are based on ovals and lines, the smooth lines and simple style also highlights Olivia's clear environmental and design concepts.

I also wanted to show Olivia's solid sewing skills and the vintage wedding dresses that the store specializes in through smooth lines and a vintage pictorial style in illustration.

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Software Used

Adobe Photoshop, Adobe Illustrator, Procreate