Objective

The goal of the Markham Children’s Choir rebrand is to create a vibrant and engaging visual identity that reflects the energy, diversity, and community spirit of the choir. The branding aims to appeal to both children and parents, while also conveying a sense of professionalism and musical excellence.

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Deliverables

Logos, icons, and patterns

Concert posters, packaging, business card

Merchandise such as tote bags and T-shirts
 

Brief Rationale

The branding system for the Markham Children’s Choir draws inspiration from musical notes and rhythmic patterns to symbolize the dynamic nature of the choir. The circular shapes used in the logo and icons are inspired by the notes on a musical staff, representing unity and harmony. Bright, playful colors were chosen to reflect the joy and enthusiasm of the young singers, while the modern and clean design ensures the brand remains accessible and inviting to a wide audience.

In the patterns, overlapping shapes and lines mimic the movement of music, conveying a sense of fluidity and creativity. The overall design aims to balance fun and professionalism, emphasizing the choir's role in fostering both musical talent and community connection.

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Software Used

Adobe InDesign, Adobe Illustrator, Procreate